Who is this website for?

Evidence suggests that women are more likely to breastfeed their baby if they feel confident to do so. The information on this website will teach you about the benefits of breastfeeding your baby when they arrive and it will share some common challenges of breastfeeding in the early days and how to overcome them.


If you are in the later stages of your pregnancy, now is a good time to start thinking about how you are going to care for your baby. You may be pregnant with your first baby/babies or you may have been pregnant before. Either way, you may have started to think about how you might feed your baby when they arrive.

Often pregnant women find themselves being given advice and information from friends, family and health professionals. If you are pregnant and being told different information from different people this can be confusing and it may be difficult to know what your baby actually needs in those early days.

This website is meant to be educational and informative. All content on this website is based on the most current evidence-based UK recommendations for feeding your baby. The information on this website has been reviewed by the lead researcher’s academic supervisory team (including Professor of Public Health Dr Sarah Redsell, Dr Rachel Cook and Dr Jennie Rose) and health professionals trained in paediatric care and infant feeding (a Paediatric Dietician, Infant Feeding Specialists and a Lactation Consultant).


If you have a question about how best to feed your baby when they arrive, or if you have already had your baby and you feel concerned about their feeding, you should contact your Doctor or Midwife/Health Visitor for advice.

If you do have any questions about this website, please email the lead researcher, Sarah Beadle at sarah.beadle@pgr.anglia.ac.uk or call Sarah on 07717276914.