This site is a massive new resource for pregnant women and their families on how to give your child the best start in life by giving you information and tips on how to feed your newborn baby.

What other information will I find on this website?

On this website you will find a variety of information and tips on each page about ways to feed your baby, common challenges that some new mums may experience and some suggestions on how to overcome them. All information on this website is evidence-based and refers to the most up-to-date recommendations for the best and most effective ways to feed your baby in the UK.

You will find a page dedicated to ‘responsive feeding’, and you will be able to read about the proposed health benefits of responsive feeding your baby and the proposed health consequences of non-responsively feeding your baby.

There is a page dedicated to some common myths about feeding your baby and links to evidence that ‘bust’ these myths. You will also find an interactive local services map, which will direct you to local services to help you during your pregnancy and when your baby arrives.

You have a personal profile area to login to, where you can record the progress of your pregnancy and fill in some information. If you have any difficulty logging in please contact the lead researcher (

Why is this website different?

This website has been designed based on evidence-based psychological theory. Importantly, this website has been developed in partnership with local parents and  health professionals. Local parents told us what they think would be most helpful for mums-to-be and their families/partners who are thinking about how to feed their baby when they arrive.

Happy reading!